Key responsibilities as follows:
Design, plan and execute marketing strategies to identify and attract new business.
Control all elements of digital marketing and communication, ensuring all content and output is effective and on-brand including website conversions, SEO, PPC, Email Marketing & Social Media.
Communicate and manage existing staff with their marketing activities in-line with your marketing strategies, ensuring targets are achieved or exceeded.
Be the lead on all reputational issues and work closely with the CEO and other Directors.
Work effectively with external agencies and review performance
Prepare marketing reports and presentations for the leadership team.
Key requirements for the role
Professional digital marketing experience in a similar role (software / SaaS) in the B2B arena.
Excellent knowledge of digital marketing techniques and latest trends
Positive, can-do approach and confident communicator
Highly organised and efficient